MRS JONES TEA & CHINA HIRE
Mrs Jones Tea & China Hire is primarily a catering company working throughout London and the home counties. Complete with bunting, vintage chine and a bespoke menu, their beautifully British afternoon tea service is at the core of their business. When Mrs Jones first got in touch, they already had a website that stylistically they were happy with. The problems however were behind the scenes…
The ability to update content regularly and easily is a key feature of any modern website. Unfortunately (whilst it looked great on the front-end) the Mrs Jones Tea & China Hire website had been built on a content management system that made this difficult. The result being old content, a blog that was rarely updated and generally not maximising the marketing potential of the website. Apart from making several minor improvements, our job was to build Mrs Jones a site that looked identical to her current platform but at the same time was easier and slicker for her to manage. Maintaining the design was particularly important as it represented her brand image and target market particularly well.
We work with a variety of content management systems but for this build we decided that the WordPress platform would work best. It offers a fantastic back-end page and blog management system, complete access to the front-end code and a library with thousands of plugins which can be used to extend functionality. We developed Mrs Jones a bespoke, responsive theme that looked identical to her current platform, all whilst adding several user experience improvements. We ensured that the site was setup to be as SEO friendly as possible, increasing the chances of Mrs Jones generating leads from organic search. The website is now much more dynamic which has helped present the business as more ‘active’ than competitors not to mention the SEO benefits one can reap from having a well-written blog.
“Dylan created a WordPress website for us based on our previous design. The website now runs so much smoother with the admin side a lot easier to manage and edit. Dylan also made our website more user friendly which has increased our visits to our website, leading to more accounts with clients – We are very happy with the service that Dylan has provided and we wont hesitate to use Dylan again for any upgrades to our site.” – Mrs Jones